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What is Digital marketing?

In today’s instantaneous-driven industry and cybernetic landscape, Sri Lankan businesses turn to digital channels to engage both their current and prospective customers, simply because there seems to be no running away from this truth: websites, Google search, and social media take much greater priority than costly traditional mediums. And it’s changing the perspective of how businesses reach their customers new and old to convert and retain as an audience.

Digital marketing like SEO, SEM, social media, content marketing, email marketing constitute a hundreds billion dollar industry, powering commerce locally and across borders.

With the vast array of channels and strategies, most marketers lose their way whilst winners use digital maestros like Kloudac Global to create powerful strategies that cut through the noise, and deliver results. Talk to us, to see how we can help to grow your business!

Our one stop core digital marketing services for Sri Lanka are,

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Content Marketing
• YouTube Marketing
• SMS Marketing
• Email Marketing

Facebook Marketing

Facebook is a Large Search Engine with over 2 Billion monthly active users, making it an excellent platform to build Brand’s Awareness and Generate Revenue with Optimization Methodologies and Advertising methods.

Instagram Marketing

Even though only 0.1% of Instagram users only use Instagram, the global internet users aged 16 to 24(Gen Z) prefer Instagram to other social platforms — yep, even ranking it above TikTok. If that’s an age cohort you’re looking to reach, Instagram is apparently the place to be.

LinkedIn Marketing

Build your employer’s brand and build a pipeline of interested candidates to generate interest in your company and work.

Search Engine Marketing

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine.

Search Engine Optimization (SEO)

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.

Content Marketing

Content marketing is all about sending the right message to the right audience. It contains creating, publishing and promoting content. This is what differentiates it from any other form of marketing or advertising. Content marketing takes into consideration what people are seeking out and what they want to consume.

YouTube Marketing

YouTube helps improve SEO and overall brand exposure. YouTube allows advertisers to showcase their unique content that viewers can easily consume and share. YouTube marketing can be an intimidating tool for any brand.

SMS Marketing

SMS marketing refers to using SMS to send promotional messages for marketing products or doing business promotions and is considered to be the cost-effective strategy to personally connect with the customers. With everyone from a youngster to a retiree having their mobile device, SMS marketing is a strategy to consider for all the business communication needs.

Email Marketing

With over a usage of 4 billion people, email is the king of marketing channels. With hype over all the other content marketing and advertising platforms, decades old Email Marketing can be considered as one of the most effective Online Marketing Platforms used all over the world.

Cost-Effective Digital Marketing Solutions for SMEs in Sri Lanka

We believe that businesses should adapt to the new norm of Digital in order to create their awareness and bring in growth. Kloudac Global does this by executing Result Oriented Digital Activities to bring Growth and Awareness to your business.

Our promise of our work is a commitment to our clients to always provide the best possible service and find the right ideas to match all budgets and business goals. We help to shape your brand story by developing distinctive brand appearances and Ad Strategies.

We are capable of providing Digital Marketing Services to SMEs for Sri Lanka and globally. We are specialized in SEO, Search Engine Marketing and Social Media Marketing.

Why choose Kloudac Global as your digital marketing service provider?

1. We Provide total Digital Marketing Solutions to enhance your organizations performance
2. We have dedicated qualified professionals to manage the work required
3. We make sure your message reach public through all the mediums
4. We give your organization the best coverage through our social media marketing strategies
5. We conduct various campaigns targeting a vast range of relevant audiences
6. Our marketing strategies lets you sell anything worldwide
7. We report to you monthly how your Digital marketing strategies support you to grow and expand your business

If you are looking to get digital marketing services for your business, contact Kloudac Global today,

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Many small businesses, start-ups, and entrepreneurs find it challenging to hire qualified professional accountants in Sri Lanka. Bookkeeping is a critical function for any accounting firm; however, it’s time-consuming and monotonous. Delegating bookkeeping tasks to a third-party provides freedom of burdening your staff and to focus on more important work.

So, if you are a business owner or the accountant of the business and considering to outsource bookkeeping function, here are the top 10 benefits of outsourcing accounting & bookkeeping:

1.  LOWER OPERATIONAL COSTS, INCREASED NET PROFIT MARGINS

By outsourced bookkeeping, you get access to highly skilled professionals without rigorous recruitment processes and save up to 50% of costs. There are no training costs, holiday covers or sick leaves that you need to take care of. You only pay for the work done with a substantial reduction in costs. Most companies can offer their services at lower cost rates (typically due to lower labor costs at their location).

2. ACCESS TO FINANCE AND ACCOUNTING EXPERTISE

Outsourcing gets the specialized knowledge your company needs. Outsourced firms employ highly trained accountants and qualified finance professionals. They don’t have distractions like other people and can bring the best practices to you.

3.  SAVES TIME

Outsourcing your business’s bookkeeping operations frees up valuable time that can be put into bettering the company. Backend office functions can be a heavy distraction from the day-to-day running of things. Having your bookkeeping in-house can lead to a conflict of interests.

4. ACCESS TO BETTER TOOLS & PROCESSES

If you are trying to keep overhead costs minimal, outsourcing your accounting and finance function can help you save money on more advanced tools. Accountants will use these tools and bring processes into your organization. This is just one way of building efficiency in both your business and team. As a small company, you’ll be trying to piece things together with band-aids and duct tape. You must be agile and grit.

5.  ACHIEVING ERROR FREE RESULTS

When an in-house bookkeeper manages your books, you are more likely to accept margin errors in the initial days. With outsourced bookkeeping, you don’t have to go through this adjustment period.

6.  ACCESS A ROBUST CLOUD-BASED BOOKKEEPING SYSTEM

Outsourcing your bookkeeping operations gives you more access to the top tools in the industry. The best outsourcing companies operate on a completely online interface, which helps streamline processes and handle everything efficiently. Since all the work is managed on a cloud-based system, you can access your data anytime and anywhere. This streamlined collaboration enables you to add your expenses/income and examine your finances efficiently.

Most of the accounting service providers are highly qualified in the automation tools such as Quickbooks, Sage, Visma, Xero, Microsoft Dynamics, SAP and more.

If your accountants are still using only Excel sheets – you are wasting your time and money.

7.  ACCESS TO DETAILED FINANCIAL REPORTS

With a click of a button, you get access to all your financial reports that allow you to dive deep into the specifics and make informed decisions. You can review your profits & losses, balance sheet, and cash flow history. Because the bookkeepers have a defined and structured method of recording information, going through the reports becomes very easy and quick.

With better financial reporting, you can make more informed decisions that yield better results.

8.  PREPARE FOR TAX SEASON WITH MINIMUM EXTRA EFFORT

Highly skilled professionals will help free up your in-house professional for the tax season. And then, when the time comes, they’re able to file tax returns conveniently, optimally and accurately. A well-organized bookkeeping management system lays a strong foundation for a productive tax season without unnecessary stress.

9. SCALABILITY THAT ENABLES YOU TO GROW

Outsourcing can give you options to scale with an array of engagement models like Block-of-hours, and Pay-as-you-go or other flexible models. During the peak season, you can scale up the outsourcing team, and when the workflow is slow, the unit can be slimmed down. Outsourcing provides flexibility that in-house bookkeepers just can’t provide.

10.  MORE FOCUS & BETTER GUIDANCE

Outsourcing is a great way to have full-time knowledge on your team without having to pay for it around the clock. The management can focus on growing the practice and retaining more clients, while the outsourced team helps you focus on maintaining ‘client books’. Not only managing bookkeeping, but the outsourcing experts will also guide you in several aspects of accounting. Their insights can be highly beneficial to take your firm to the next level.

CONCLUSION

These are the ten benefits of outsourcing your accounting and bookkeeping, so keep them in mind as you consider this option. Even under these tough economic times, we are optimistic. It can be helpful for you as you grow and get through this challenging period in the economy.

If you’re interested in learning more about accounting and bookkeeping outsourcing, schedule a consultation with us. You can check our accounting and bookkeeping services or leave us a quote.

Other ways to contact us,
Call: +94 777 870 464 / +971 5043 53515
Email: info@kloudac.com
Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

In the current context, the ability to learn and adapt to situations is vital to career growth. As you move forward your career in accounting, make sure you enhance your accounting skills as well as you are having sufficient time to learn new ones. Most of the companies are checking whether newly hired accountants are a good fit or not in their first 3 months and you should be able to prove your worth during that time.

They want to see whether newly hired accountants, especially those at the beginning of their careers, are taking direction well, picking up the technology, asking good questions, taking notes, and having a positive attitude. Dependability is a must. So is an eagerness to get things done, which most managers look for in the body language and actions of new hires.

What does an accountant do?

Accountants help people manage their finances and offer advice on how to make the best decisions regarding money. You’ll keep records and make sure they’re accurate and up-to-date. Accountants can choose many specialties, but all of them have one thing in common: money.

Depending on your specialty or the needs of a clients, other duties may include: 

• Examining financial statements for accuracy 
• Preparing, filing, and paying taxes 
• Analyzing trends and financial data
• Making budget recommendations 
• Identifying risks and recommending solutions

What should an accountant cover before a job?

In-demand accounting skills vary by specific job title, but the following overview sets of skills for accountants can help you advance in job search and your accounting career.

Specialized experience

Many employers look for candidates with a background in accounting plus tilted specialization toward a certain field of study. A specialization, such as a focus on revenue recognition, can be a strong addition to your accounting skills.

General business knowledge

Accounting professionals who possess strong business acumen can help develop strategy and inform key decisions. They must collaborate with other departments and must be able to take on multiple roles within a company.

Up-to-date technology expertise

With advancements in software, cloud computing and automation, accountants are working with new technologies all the time. You’ll want to gain familiarity and even enhance your expertise with the specific software and tools such as:

• Advanced Excel
• Enterprise resource planning (ERP) (e.g., SAP, Oracle)
• Big data analysis, advanced modeling techniques and SQL
• Business intelligence software (e.g., IBM Cognos)
• Hyperion (for analyst and financial reporting roles)
• QuickBooks (for positions with small and midsize firms)

Communication skills

Accountants need to be able to tell the story behind the numbers, particularly for colleagues in other departments. Both verbal and written communication skills are critical for success in any accounting role.

Adaptability and flexibility

Adaptability and flexibility are also top among the skills accounting professionals possess. A key driver for this trend is technological change, like the rise of artificial intelligence (AI) as a critical business tool. The ability to pivot and roll with change is an absolute must.

Leadership abilities

Managers have an eye on the future and want professionals who possess strong leadership qualities and who can step into more senior roles when the time is right. They look for individuals who can avoid or resolve conflicts, adapt well to change, mentor others and embrace continuous learning.

Customer service orientation

Whether you work in public or private accounting, you need to be able to retain current customers and bring in new clients. You must meet the needs of the organization’s other departments and managers. Good customer service skills are critical if you want to succeed in the professional world.

Quick tips to consider while preparing

1. Nurture Relationships Early

The majority of new hires are internal or people they know, whether that be because they’re close friends or just a very weak connection. With most businesses being active on social media nowadays, it’s easier than ever for newly qualified candidates who are complete strangers to make themselves known.

2. Be Frank and Open About Your Career

It’s one thing to be vague and another to be realistic and honest. Employers don’t like vague applications, so that won’t help you land your ideal job. Showing on your LinkedIn profile and CV that you’re open to taking risks will help you come across as a real, open person.

3. Research The Company Inside Out

LinkedIn is one of the best places to research companies and the people that work for them. With just a simple search you can find out about their projects, history, management, stakeholders and personalities. Some companies even share information on their culture and what they want from candidates.

If you are looking to get your dream job in accounting and want to get a hands on experience, contact Kloudac Global to be enrolled to be a part of our Accounting Training Program

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

London, as famous as it is around the world, is also a booming hub for businesses, especially start-ups and SMEs and also for business expansions. The city itself is a place for new opportunities for the ones who look to thrive and grow. In the context of business, it is a business hub which connects Europe and other regions together. 

The United Kingdom encourages and promotes entrepreneurship, with millions of self-employed company owners, sole traders, and freelancers. The processes and documentation for how to start a business in the UK aren’t immediately evident to the budding entrepreneur, though.

Whether you’re starting a business or thinking of expanding your existing business to London, the main decision you need to take before anything else is to know what options are available and how? We are hoping to give a glimpse of what’s required through these series of blogs.

As a business hoping to start in London, you need to have a thorough knowledge of the business options and as to which might be the best option for you going forward. A business can select out of the 3 options that’s present at the London market right now. They are,

• UK trading entity (Limited Company, Limited Liability Partnership, Sole Trader, Partnership)
• UK establishment (commonly referred to as a branch)
• Trading directly from overseas
• Other establishments

Each option is different from the other and has its own pros and cons to go about. Let’s dig deep into these options further.  

UK trading entity

A UK trading entity is the most common choice for foreign companies who are looking to create a serious offering within the UK/European marketplace. Out of the trading entities available (Limited Company, Limited Liability Partnership, or a Sole Trader), the limited company corporation is the most popular.

Limited Company (Ltd)

In the Uk, setting up a limited company is a well-known and trusted method of doing business. It’s quick and easy to set up (usually within 24 hours) without the need for any resident director or shareholder, and shows a commitment to the market, which potential consumers and staff appreciate. This business type is a separate legal entity from the people that run it. Limited companies are incorporated through registration at Companies House and need at least one director and one shareholder. Shares in the company cannot be traded publicly.

• Structure: Private company whose owners are legally responsible for its debts only to the extent of the amount of capital they invested.
• Pros: Less personal financial exposure; Favorable tax regime; Ability to work for corporate clients
• Cons: Administrative and regulatory demands are heavier; Annual accounts and financial reports must be placed in the public domain.

Limited Company (PLC)

PLCs differ from limited companies in that their shares may be traded publicly. You need to have a minimum share capital of £50,000, with at least 25% paid prior to start-up.

Limited Liability Partnership (LLP)

This partnership agreement involves neither partner being personally liable for debts that the business can’t pay. This partnership requires a written LLP agreement and must register with Companies House, the UK’s registrar of companies.

• Structure: Some or all partners have limited liabilities, and exhibit elements of partnerships and corporations.
• Pros: Flexibility can be incorporated in members’ agreement; Advantages of limited company and partnership combined.
• Cons: Profit taxed as income; Partners must disclose income; LLP must start to trade within a year of registration – or be struck off.

Sole Trader

If you want to work as a self-employed person in the UK or run a business on your own, you can become a sole trader. As a sole trader, you can keep all of your business profits. You must make your own arrangements to pay income tax and National Insurance. You are personally liable for all business debts. Freelancers in the UK are also classed as sole traders. To work as a freelancer in the UK, all you need to do is to register as self-employed and make sure that you pay the right amounts of tax and National Insurance.

• Structure: Exclusive owner of the business, entitled to keep all profits but liable for all losses.
• Pros: Low cost; easy to set up; Full control retained; Very little financial reporting.
• Cons: Full liability for debt; Pay more in tax; Lacks credibility in the market.

Partnership

This business type involves two or more individuals (or companies) setting up together, with responsibility shared equally between partners. Profits are also shared equally, with each partner paying tax on their share and jointly liable for debts and losses. This structure is often suitable for small businesses.

• Structure: Between two or more individuals who share management and profits.
• Pros: Same as Sole Trader structure, but with more heads; more potential to raise finance.
• Cons: The above, affecting all partners; Can be messy to wind up.

UK establishment

A UK establishment is the parent company’s official representation in the UK, and it is registered with the UK tax authorities as well as Companies House. It has no special status and is regarded as a subsidiary of the parent corporation, exposing the entire worldwide operation.

Unlike the registration process for a UK trading entity, the registration process for a UK establishment is fairly complex, requiring the submission of certified/notarized documents relating to the parent company, its business (including financial data), and its officers, all of which are publicly available.

The parent company’s financial reports must be filed in the UK on an annual basis (even if they are not required to be publicized in the foreign region), notwithstanding the fact that the UK accounting results are reported separately for tax purposes.

Because corporation tax liability is determined by the parent company’s performance, it will only be able to benefit from the low profits rate of corporation tax if the parent company’s results are below the thresholds. Losses may be countered within the parent firm, allowing opening losses to be relieved more quickly.

Trade Direct

Also known as an offshore company. In limited cases where there are a handful of large customers, trading directly from the home country may be suitable. Thus, there will be no liability to UK corporate taxes provided no UK establishment is created. The company is registered, established, or incorporated outside of the UK. Offshore incorporation is a straightforward process in popular offshore financial centers and tax havens around the world.

However, where sales are being made in the UK, the foreign company may need to register for Value Added Tax (VAT). Registration will depend on several factors, such as whether the company is selling goods or services, and where they are based.

Anyone employed by a foreign entity, but based in the UK must be paid through a UK payroll. If there is no physical presence, it may be possible to avoid employers’ National Insurance contributions which are calculated at 13.8% of the gross salaries of your employees.

Other establishments

Unlimited company

This company type isn’t very common in the UK. It involves shareholders having joint unlimited liability for business debts, meaning they can be covered with personal assets in the event of the business assets not meeting debts.

Social enterprise

This is a UK business type that exists to invest any profits made to meet charitable, social, or community objectives rather than to distribute among shareholders. Social enterprises are structured similarly to limited companies and include charities, cooperatives, and community interest companies (CIC).

Unincorporated association

This is an unregistered, unincorporated form of non-profit organization that can include voluntary groups, small community groups, and sports clubs.

If you want to set up your business at London, UK, contact Kloudac Global

Call: +971 5043 53515 /  +94 777 870 464

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Is studying abroad on your mind, but you’re not sure what it involves? What to look for? and how to find a good consultant agency? We must admit, the entire process might seem a bit difficult. But if you know each step that needs to be taken and how to prepare everything you need, you’ll find yourself studying a Bachelor’s or Master’s degree abroad in no time.

This is part 2 of our comprehensive and easy-to-follow guide on studying abroad. We’ll go through it step-by-step, and by the end, you’ll have most — if not all — the information you need to prepare for an international study experience.

Read the part 1 here if you haven’t.

6. Pass your English language test if you haven’t already

To study an English-taught program at a university abroad, you’ll first need to provide evidence of your English language proficiency. Most universities accept one of the following English language certificates:

• IELTS Academic
• TOEFL iBT
• PTE Academic
• C1 Advanced

You’ll need to pass one of these tests before your university enrolment. Depending on your current English level, you might be able to pass a test with only a few days or weeks of preparation. But if your English could use some improvement, take at least a few months to prepare.

International English exams evaluate 4 main skills:

• Speaking
• Listening
• Writing
• Reading

The format of each test is different, but it involves listening to speakers with various accents, answering multiple-choice questions, writing letters and essays, answering questions based on different types of texts, and many other types of tasks.

The best advice we can give you is not to treat these tests superficially. They will evaluate your grammar, vocabulary, understanding, and many other abilities. As long as you become familiar with the test format and practice long enough, you should be able to ace any test.

7. Apply for scholarships

This step is related both to your budget and to the university application part. Why? Because in some cases, you apply for a scholarship during your university application. In others, you apply for the scholarship afterwards or after your place is confirmed.

What you need to know is that there are different types of financial aid programs:

• scholarships
• grants
• student loans
• military aid

Some are awarded based on academic achievement, others based on financial need, others for research purposes. Don’t hurry up to apply if you don’t meet the criteria. Chances are you won’t even be considered.

8. Confirm your place after receiving the letter from the university

You’ve found the right university and chosen the right program for you. But what if you’ve been accepted to multiple universities? You’ll need to look over your options carefully and decide which one is best for you, here are some tips on how to choose the right one. If you already have a favorite, it’s easy. If not, don’t hurry up and answer immediately. Take at least 2 or 3 days to clear your mind and see what option is best for you. Afterwards, send the confirmation to the university and make sure they receive it.

9. Apply for a student visa (if required)

Not all students going abroad need to apply for a visa. But if you do, do your research properly. There are many documents necessary, and the visa can take from a few weeks to a few months. This is why you should apply early on so that you won’t miss the beginning.

10. Choose an accommodation option and make arrangements

It’s important to decide where you’ll live abroad because it will have a major impact, both on your expenses and on your experience. These are the most popular options, together with their pros and cons:

Student dormitories

• They are also called ‘student halls’ or ‘university halls of residence’.
• Student dormitories are by far the most affordable option, but you’ll often have to share a room with 1, 2 or sometimes even more students.
• The costs of utilities are usually included in the monthly fee.
• Private student dormitories (not owned by universities) are often more expensive than university student dormitories.
• The conditions and facilities of each dormitory are different from one university or country to another.

Renting a private flat

• This is the second most popular type of accommodation among international students.
• Renting is more expensive than living on-campus, but you can reduce the costs by sharing a flat with other students.
• The closer you get to the city center the higher the prices get.
• Utilities aren’t always included in the monthly fee; this is something you need to discuss with your landlord.
• You’ll need to pay a deposit that’s worth 2 or 3-months’ rent. This is to cover potential damages or problems you might create. Based on your contract, you should get the deposit back (or a part) when you move out.

Living with a local family

• This is not as popular as the other two options, but it’s chosen by students on a very low budget or by those who want a hands-on experience of the local culture and lifestyle
• It’s usually very cheap, sometimes cheaper than student dormitories. But this often depends on how you negotiate and what is included in the overall price. For example, some families even offer one meal a day in the monthly fee.
• You need to speak the local language to live with a family, You can encounter language barriers.
• You’ll have to share the kitchen, possibly even the bathroom and other utilities. If you’re not comfortable with this situation, living with a local family isn’t for you.

11. Decide how you’ll travel abroad

How will you get to your study destination? Will you travel alone or do you need to exchange the means of transportation? Some students might choose to travel by train or bus. For Europeans who move to another European country, taking a car ride is a valid option.

Tips and tricks for traveling

• Based on the start date of your studies and when you can move into your new place, plan accordingly, so that you’ll get there early on; it’s ideal to have a few days to accommodate your new surroundings.
• Check the cancellation or change policy for tickets, especially if you travel by plane.
• If you need to change the means of transport, think about what you’ll do and where you’ll stay during the layover/waiting period.

12. Decide what you’ll pack and the size of your luggage

How much luggage you’ll take will mainly depend on your means of transport. But no matter how you travel, here are a few items that are essential:

• Laptop, power adapters and converters
• ID, passport, birth certificate and copies
• Medicine or prescription drugs, especially if you have an allergy or other medical conditions
• A regular backpack for daily use
• A photo or something to remind you of your home/dear ones
• Headphones, perhaps 2 pairs in case one stops functioning
• Toiletries, clothes for different types of weather, towels, and any other items that you use on a regular basis

If you’re moving abroad, you might need to take some winter clothes with you. If you don’t, you can have your parents send them via post or a specialized courier firm. Don’t bother to take all your clothes abroad, though. You’ll find plenty of shops where you can buy new ones.

Finding your correct consultant agency to get support for your higher studies

Deciding your future is not easy, there are a lot of things on your plate and it can be overwhelming for you to consider all the options within a short period of time. That’s where a consultation agency is coming. There are a lot of agencies to choose from in Sri Lanka. You can select an agency by considering several factors such as knowledge, experience, budget, succession rate. Kloudac Global is a such agency with knowledge, experience, affordable budget and success stories for students going abroad for higher studies. We will support you to choose your dream destination by understanding your budget, what you want to study, where you want to study, compare study programs, compare universities, guide you to pass the English language tests, apply for scholarships, apply for a student visa, choose an accommodation option and make arrangements. You only need to sign up on the website.

If you are looking for opportunities to go abroad for higher studies, contact Kloudac Global.

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Whether you are launching a small business, working for a few months or even years for your small/medium business, you’ll need to get on top of the accounting tasks that come along with owning a business. This short list of accounting steps will give you the confidence to know you’ve covered your bases and are ready to move on to the next item on your business’s accounting strategy to-do list.

Take a quick read on the top 5 accounting strategies that you should follow for your business,

1. Keeping business and personal finances separate

Having a separate bank account keeps records distinct and will make life easier when it comes to tax time. Separating personal and business finances also protects your personal assets in the unfortunate case of bankruptcy, lawsuits, or audits. Most business checking accounts have higher fees than personal banking, so pay close attention to what you’ll owe. Never make personal transactions using your business account. Check with your bank for which documents to bring to the appointment.

2. Determine the best method for Tracking finances

Bookkeeping is the day-to-day accounting process of recording business transactions, categorizing them, and reconciling bank statements. It also helps to prepare tax returns, and legitimize your filings. Bookkeeping is a crucial step that lets you monitor the growth of your business numerically.

You’ll need to determine how you want to manage your books:

1. You can choose to go the DIY route and use software like QuickBooks or Wave. Alternatively, you could use a simple Excel spreadsheet.
2. You have the option of using an outsourced or part-time bookkeeper that’s either local or cloud-based.
3. When your business is big enough you can hire an in-house bookkeeper and/or accountant.

With so many options out there, you’re sure to find a bookkeeping solution that will suit your business needs.

There are two ways to manage your business accounting. Accrual basis method and Cash basis method. The difference between the accrual basis and cash basis methods is that, under the accrual basis, revenues and expenses are recorded when they are earned, regardless of when the money is actually received or paid. And the cash basis of accounting recognizes revenues when cash is received, and expenses when they are paid. This method does not recognize accounts receivable or accounts payable.

The cash method is best if you deal directly with customers and don’t get paid quickly. Accrual method can work well for large businesses, but it does have cons.

3. Select the right Accounting Software

From the start, establish an accounting system for organizing receipts and other important records. Selecting an accounting software isn’t that difficult. The right decision reaps benefits; the wrong one may leave you with a service provider that is useless and costly. Currently, businesses use a range of accounting software. Small/Medium businesses are most likely to use QuickBooks (43%). Other popular accounting software includes Xero, FreshBooks, Wave, and Sage.

4. Apply for funding

There are many scenarios where a growing business might need external business financing, be it through a line of credit, investors, a business loan, or even a business partner. Brands with big growth goals often need to secure funding to make investments in new product developments, inventory, retail stores, hiring, and more. Add up all the expenses you need the loan to cover, the expected new revenue you’ll get from the loan, and the total cost of interest using our business loan calculator.

5. Find high-quality accounting partners

As a business owner, you’ll need a little extra financial planning help or guidance, there are a few individuals you might want to consider enlisting: 

• Accountant. Accountants can advise at many different points, including your business structure, creating financial statements, obtaining necessary licenses and permits, and even writing a business plan. 
• Certified public accountant (CPA). In case of an audit, a CPA is the only individual who can legally prepare an audited financial statement. 
• Bookkeeper. The bookkeeper manages the day-to-day records, regularly reconciling accounts, categorizing expenses, and managing accounts receivable/accounts payable. 
• Tax preparer. Your tax preparer fills out necessary forms and may file them on your behalf during tax season. Some will also set up your estimated tax payments. 
• Tax planner. These professionals help optimize your taxes before you file them, helping you learn ways to lower your tax burden.

Businesses that follow these accounting tips are well-positioned to claim significant tax refunds and benefits. Accounting for small/medium businesses does not have to be complex. If you take the correct steps in the beginning, such as conserving your records, it will be much easier for you to stay on the right path.

If you are looking for high-quality accounting partners to outsource your accounting and bookkeeping process, contact Kloudac Global.

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Is studying abroad on your mind, but you’re not sure what it involves? What to look for? and how to find a good consultant agency? We must admit, the entire process might seem a bit difficult. But if you know each step that needs to be taken and how to prepare everything you need, you’ll find yourself studying a Bachelor’s or Master’s degree abroad in no time.

This is part 1 of our comprehensive and easy-to-follow guide on studying abroad. We’ll go through it step-by-step, and by the end, you’ll have most — if not all — the information you need to prepare for an international study experience.

1. Determine how much you want to spend on your education abroad

Studying abroad is not cheap. Tuition fees for Bachelor’s and Master’s programs vary significantly. Depending on the city and country where you’ll live, you can spend anywhere between 300-1,000 EUR per month. Some study destinations are more affordable than others, but it’s good to know early on.

Tips and tricks

• Some of the countries with the highest tuition fees are: the USA, Canada, Australia, the UK, Singapore.
• Student loans are one way to cover the costs of your education but don’t be too eager to apply for one. Many students regret this decision and, in the US, for example, you have to pay the money back even if you drop out or don’t graduate.
• In many countries, international students can only work a limited number of hours per week, so make sure you follow all the rules and regulations.

 2. Decide what you want to study

You can always choose one of the most popular disciplines and be in-demand on the job market. But choosing something you don’t like just for financial reasons isn’t always the wisest decision.

With that in mind, these are some of the most popular disciplines out there:

• Business and Management  
• Computer Science and IT  
• Engineering  
• Law  
• Medicine  
• International Relations  
• Psychology  

Other ways to discover what discipline matches your personality are:

• Think about what you enjoy doing, what you like doing, even without external rewards.
• Read or watch student reviews of multiple disciplines to get a better understanding of the curriculum, the effort required, and the outcome of studies.
• Eliminate the things you don’t want to study; not knowing what you want often clears the space to figure out what you actually want.
• Look at various job descriptions, career paths, and opportunities available. Which ones attract you the most?
• Reach out to a higher studies consultation service which has the knowledge and experience on the field such as Kloudac Global.

 3. Decide where you want to study

Here are a few questions and suggestions that will help narrow down your search:

• Are you willing to study in a country where English isn’t widely spoken?
• Do you want to work during your studies? If yes, check which countries have favorable policies for international students.
• How important are social life and extracurricular activities to you?
• Do you want to live in a big city or in a quiet town?
• Are you willing to commute to your university?
• Try picking 2 or 3 ideal destinations. Then start comparing the pros and cons of each.

4. Choose your favorite study programs and compare them

You’ve decided what you want to study, but which university should you choose? Each university offers one (or multiple) study programs in the same discipline. Some degrees are more focused on theory, others on practice; always check the program’s overview or list of courses.

Other factors worth looking at are:

• the duration of studies: Most Bachelors take 3 or 4 years to complete, while Masters take 1 or 2 years. Highly specialized disciplines can take 5 or even 6 years. This will also increase your expenses, so don’t overlook this factor.
• full-time or part-time: each approach has its benefits; part-time studies allow you to work on the side and take care of other responsibilities. Full-time studies will take less time and will allow you to enjoy the full on-campus experience.

5. Apply at multiple universities

You should apply to more than one university, even if you have excellent marks and a compelling motivation letter. International students can only apply to a restricted number of universities in particular nations. If you apply to higher education schools in the same nation, the process will be a lot easier.

Just make sure you read the admission requirements carefully and follow the procedure:

• some countries use a centralized system, through which you apply to multiple universities
• in other countries, you’ll need to apply individually to each university
• some universities only ask for digital copies of your documents
• others require physical copies to be sent via post in addition to the digital scans

If you want to apply for a degree abroad Bachelor’s or Master’s, Kloudac Global comes to your aid. We have experienced consultants who can support you to quickly compare your study programmes. They will understand your requirements by checking your budget, current study areas, preferred study areas, preferred countries, and universities. You only need to sign up on the website.

If you are looking for opportunities to go abroad for higher studies, contact Kloudac Global.

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

Website: www.kloudacglobal.com

Want to dive more into studying abroad, what does it involve? What to look for? and how to find a good consultant agency? Check our part 2 of the blog here.

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

With the advancement of artificial intelligence (AI) and automation in recent years, many aspiring number crunchers have begun to ask a logical question: “How is the job market for accountants?”

The quick answer: The accounting job market is good! However, technology is changing the profession, impacting the work accountants perform and the skills they’re expected to need in the future.

What is the accounting job market like?

Accountants are highly sought after in the current job market, irrespective of one’s experience. In fact recent statistics indicate the unemployment rate is low in the field due to the impact of the job and ever growing demand. The BLS projects employment of accountants and auditors to grow by 6% from 2018 to 2028. The average growth rate for all occupations is five percent.

Competition for the best accounting positions can be vigorous, though. Many employers are highly selective when hiring new team members. Also, you may be going up against candidates who work outside of your local area. Now that remote and hybrid work are the norm, companies are casting a wider net in their search for potential hires, often looking to other geographic regions for in-demand talent.

That’s not to say that every accountant has excellent job prospects. Thanks to a shift in accounting technology, most of the traditional work an accountant performs is becoming more automated. As a result, the role of an accountant is changing from one heavy in data entry and number crunching, to that of an advisor. The shift requires new skills that fall into two broad categories:

• Business intelligence and data analytics skills to help accountants collaborate with artificial intelligence, machine learning, and automation
• “Soft” skills, such as emotional intelligence and communication skills, that equip them to provide consulting and advisory services to stakeholders

How to prepare for the demand of the job market?

How can you stand apart from other candidates in the accounting job market and increase your chances of getting hired for the position you’re targeting? First impressions are everything, especially when you’re competing for a hot accounting job. To catch a busy hiring manager’s eye, these tactics can help:

1. Professional summary

The top of your resume should feature a professional summary that gives hiring managers a sense of who you are. The summary should be one short paragraph that encapsulates your skills, background and key attributes. If you’re applying for an entry-level role, this summary would focus more on education and experience.

2. An explanation of value delivered

Relevant technology skills are great to highlight anyway because many employers want and need digitally savvy accounting and finance professionals.

3. Keywords and phrases

Use keywords and phrases to help your accounting resume glide through automated screening tools. Include specific terms outlined in the job description, but only if you have the skills and experience to apply for the position. Examples might include “skilled at working with ERP systems” or “experience with data processing applications”.

4. Prepare to answer a broad range of questions

You’ll likely face several technical questions during your accounting interview. But many employers are also looking for high-potential candidates they can “train up” and position for leadership opportunities. Be ready to highlight all the foundational skills you have to succeed today and that you can build on for the future.

Soft skills are more important than ever in today’s remote and hybrid work environments. Interviewers will look for strong communication, critical thinking and problem-solving skills. Hiring managers might ask you to detail professional experiences in which you had to put your soft skills to use.

5. Know what your skills and experience are worth

You know people who have asked for more compensation and gotten it. More than likely, they did their homework and knew the value of their skills and experience.

There’s a lot to consider when preparing and reaching out to companies for job offers. Keeping your primary objectives in focus will help. That said, be careful not to limit your choices. There are many paths you can take in today’s accounting job market — and being open to exploring them can lead to unexpected opportunities.

If you want to learn more about preparing for the job market and find the correct career path, contact Kloudac Global.

Call: +94 777 870 464 / +971 5043 53515  

Email: info@kloudac.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Website: www.kloudacglobal.com

In the world of internet marketing, social media has become an incredible resource. It enables companies to interact with their customers and market their goods and services. Understanding the fundamentals of social media marketing is more crucial than ever for businesses and marketers.

Many companies, on the other hand, struggle to create interesting content and reach their target audiences. With social media playing such a crucial part at the top of the funnel, let’s dive into everything about social media marketing – what it is, what it can do for your brand (benefits), and the basics of social media marketing. 

What is social media marketing?

The practice of developing content for social media platforms to advertise your products and/or services, establish a community with your target audience, and generate traffic to your business is known as social media marketing. Social media marketing is always changing, with new features and platforms appearing on a daily basis.

The most popular social channels today are: 

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Benefits of Social Media Marketing

Boost the visibility of your company

Increasing involvement in social media has been shown to increase brand exposure. Comments, likes, shares, reposts, and saves all count as forms of social interaction. 

It also aids in the promotion of your brand by sending visitors to your website. 

Incorporate direct connections to your website via your profile, bio, and posts to accomplish this.

Maintain a positive relationship with your consumers

You can establish long-term connections with your social media followers by interacting and engaging with them. This may be accomplished by connecting with them on your postings, replying to their questions and comments, and offering them any assistance they require.

Increase lead generation and conversions

Because you’re advertising to individuals who have chosen to connect with you by following your account, promoting, and sharing your items on social media is a straightforward approach to drive lead generation, conversions, and sales.

Here are a few instances of how you may utilize social media to increase your lead generation.

• Stream live video
• Create contests 
• Include links to your website and offers 
• Sell your products through your social profiles.
• Create a social media marketing strategy.

• Create a social media marketing strategy.

Basics of Social Media Marketing 

Only the finest brands will climb to the top among the millions of enterprises competing for recognition online. The measures you need to do are the same whether you’re creating a large following or generating new leads to your site. To engage your audience, you must develop and distribute excellent content.

Find out who your target audience is

Diverse social media networks appeal to different audiences. As a result, you should go where your chances are.

For instance, a restaurant will do better on Instagram/Tik Tok. An accounting business, on the other hand, may acquire a lot more clients by using LinkedIn.

Of course, this does not imply that your company should just exist on one platform. Identifying your target clients and their interests, on the other hand, aids in selecting the appropriate social media outlets.

Set Up Accounts for Your Business

On each site you picked, you must now build a social profile. The most important thing for you to keep in mind is to retain a strong brand identity. On these social media channels, you want to keep your firm in front of every prospect.

Make sure to include your professional contact information. To improve trust, use a legitimate phone number, address, and website.

In addition, professional design, including your logo and brand colors, should be used in your profile. As a result, you’ll be able to maintain consistency and leave a lasting impression on all prospects.

Consistently publish new content

You’ll create a content marketing plan in this stage that includes the following elements:

• What kind of information will you share?
• How frequently will you update your post?
• When should you share your posts?
• How to use social media to engage with your audience

After that, you’ll begin sharing content in various formats, including photographs, videos, and simple text.

Examine Your Performance Measures

In every marketing campaign, keeping track of progress is important. You should be aware of whether or not your content is producing the best results and how you can improve it.

The following are the most important SMM metrics to keep track of:

• Post reach/impressions
• Following engagements (likes, reactions, comments, shares)
• Number of page likes/follows
• Tags for accounts
• Views (for videos)

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.

Whether you’re starting a business or thinking of expanding your existing business to Dubai, the main decision you need to take before is to choose the right location to set up the business. As a well-known trading hub of the Middle East and North Africa (MENA) region, Dubai boasts a wealth of benefits for businesses and companies looking to succeed, thrive and connect to the rest of the world.  

You generally have three main choices to choose from when establishing your business in Dubai: mainland, free zone or offshore. Each has its own merits and drawbacks with the right choice depending on your business activity performed by your company, intended trading partners, ownership structure and other factors. Let’s deep dive in to check which area is good for your business and why?

Free Zone: Most entrepreneurs who want to save money on taxes choose to establish a free zone since the free zone authorities offer a variety of benefits and incentives to firms that set up shop there.

Mainland : Also known as an onshore corporation. It has been granted a license by the Department of Economic Development (DED) of the relevant emirate, allowing it to operate freely in the local market as well as outside the UAE.

Offshore: An offshore company is one that is incorporated in one jurisdiction but has its parent firm in another. There is no need for a physical office, thus this is not a branch firm. They have no physical presence in the nation in which they have chosen to incorporate as an offshore corporation.

Free Zone Company

Free zones are economic areas where goods and services can be traded, usually with preferential tax and customs rates. By operating in one of Dubai’s 30 free zones, you can enjoy benefits such as 100% foreign ownership as there is no need for a local sponsor or service agent to start a business, 100% corporate tax exemption, 100% repatriation and capital funds. The free zone concept was introduced by the Dubai government to generate foreign interest to set up businesses in the city. However, one of the key limitations of operating a company in a free zone is that you are not allowed to make direct trade with the UAE local market (Mainland). 

The cost to set up and run your business in one of Dubai’s free zones varies significantly. Below is a breakdown of the four main fees incurred with Dubai business set up and operations: 

1. Company Registration Fee
2. License Fee
3. Office Fee
4. Share Capital

Mainland Company

Mainland companies (often referred to as an onshore company) benefit by having access to the local market and outside the UAE. To get registered as a Mainland LLC company, you must obtain a license by the Department of Economic Development (DED) of the respective emirate.

Prior to the new UAE laws on commercial company ownership, foreign business owners established as a mainland company in Dubai could only acquire 49% of company shares, leaving the remaining 51% acquired by a local sponsor. However, as of December 1st, 2020, the UAE passed a law to permit 100% foreign ownership for mainland companies. Since the resolution is so new, it is not yet implemented and fully explained. 

Also, unlike a free zone or offshore company, mainland companies have a mandatory office space requirement. The minimum office space requirement set by DED is to lease a minimum 200 sq ft office. Virtual offices are not allowed to mainland companies.

There is no visa limitation for a mainland company. The number of residency visas granted is based on the size of leased office space or a business facility. So, the larger the office space, the greater the number of residence visas your company may become eligible for. Generally, it is calculated as one visa per 80 square feet.

Some of the initial costs that business owners can expect when setting up a mainland company are: 

• License fee – The DED offers various license options, but the standard trade or service license is typically 5% of the rent. A General Trading license Instant license, Merchant license and launch license doesn’t apply to this
• Initial Approval from DED
• Dubai Chamber of Commerce
• Approval of trade name
• Office rent 
• Attestation of Memorandum of Association (MoA)
• Drafting of contract and court agreement attestation
• Registration with Ministry of Economy
• Trade license fee
• UAE local Sponsorship fees depend on the nature of the business

Offshore Company

Offshore companies are not entitled to operate any business activity in the UAE directly. However, an offshore company can be a shareholder of any UAE mainland or free zone companies, enabling this entity to enter the UAE market and allow business activities through such subsidiary companies. Which means an offshore company can have full ownership of the company but cannot have a physical presence in the UAE. An offshore company cannot have any physical office in the UAE. Their office must be located outside the country. 

Offshore companies are not authorized for issuing a visa. Only mainland and free zone companies in Dubai/ UAE can issue a resident visa.Offshore companies are relatively affordable to set up. Given that they have no minimum requirements for capital deposits before incorporation, no costs associated with office space or obtaining a visa, setting up an offshore company in Dubai is the cheapest option out of the three jurisdictions. 

If you want to set up your business, contact Kloudac Global

Call: +971 5043 53515 /  +94 777 870 464

Email: info@kloudac.com

Website: www.kloudacglobal.com

KLOUDAC Global

KLOUDAC Global is a dedicated expansion of KLOUDAC, a recognized accounting firm with branches in Dubai, London & Colombo with 15 years of service experience. KLOUDAC Global mainly focuses on back office accounting with a whole package of services such as Financial Consultancy, Business setup, Audit and assurance services, Taxation services, Recognized accounting software, and more.